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Strategic Marketing ensures the sustainability, and strengthens the products / services of a company in any market. It does this by positioning its strengths and resources, using a targeted plan. This increases the sales in both a Niche, and a Mass market. Strategic Marketing identifies the product development, promotion, advertising, creative, distribution, etc. Strategic Marketing determines a successful marketing mix, the targeted segments, positioning, and resources.
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approach has never been greater. This course will help you to plan, execute and measure successful multichannel, integrated marketing that encompass traditional and new media together.
This programme includes a series of participative activities which will help guide the delegates to produce a carefully analysed marketing strategy to move their company forward. By the end of the programme, delegates will have acquired the thought processes, frameworks and analysis tools, needed to be constantly optimising their strategy to meet the demanding conditions of the marketplace.
Upon completion of this course, you will be able to:
Introduction To Strategic Marketing
Planning and strategy
Understanding Customer Needs
The Power Of Brand Building
New Age Marketing
The Marketing Audit
Delivery, measurement and analysis
This course is ideal for both traditional and digital marketers who have been charged with the responsibility for planning, executing and measuring integrated marketing marketing, both online and offline.
2 X Coffee Break
Pick Up Participants (Yogyakarta)
TRAINING FEE for Successful Multichannel Marketing Strategies
Rp7.500.000,- / participant / Non Residential
(minimum kuota 3 peserta training pasti jalan)
Data Materi Training
|Topik Training||: Successful Multichannel Marketing Strategies|
|*Jumlah Peserta||Estimasi Jumlah Peserta yang di ajukan|
|*Nama Peserta Yang Didaftarkan|
|*Email Alternatif||eg: gmail, yahoo, hotmail|
|* Harus di isi|