Home  »  Business Management   »   Market Analysis & Business Development Strategy

Business Management Juni 2026 Strategi Perusahaan Yogyakarta

Market Analysis & Business Development Strategy

Training Market Analysis & Business Development Strategy

DESKRIPSI Training Market Analysis & Business Development Strategy

Pelatihan Market Analysis & Business Development Strategy dirancang untuk meningkatkan kemampuan peserta dalam menganalisis kondisi pasar, memahami perilaku pelanggan, mengidentifikasi peluang bisnis, serta menyusun strategi pengembangan bisnis yang berkelanjutan dan kompetitif. Program ini membekali peserta dengan tools analisis pasar, competitive intelligence, market mapping, hingga perumusan strategi ekspansi dan pertumbuhan bisnis.

TUJUAN Training Market Analysis & Business Development Strategy

1. Memahami konsep market analysis dan business development
2. Melakukan analisis pasar dan kompetitor secara efektif
3. Mengidentifikasi peluang bisnis baru dan market potential
4. Menyusun strategi pengembangan bisnis berbasis data
5. Membuat action plan untuk market growth dan expansion

MATERI

Introduction to Market Analysis

• Konsep dasar market analysis
• Market dynamics dan business environment
• Role of market intelligence in business growth

Market Research Fundamentals

• Primary dan secondary market research
• Data collection methods
• Customer insights gathering

Industry Analysis

• Industry structure analysis
• Market trends and forecasting
• Growth opportunity identification

Customer Analysis & Segmentation

• Customer behavior analysis
• Market segmentation strategy
• Target market identification
• Buyer persona development

Competitor Analysis

• Competitor mapping
• Competitive benchmarking
• SWOT competitor analysis
• Competitive advantage identification

Market Opportunity Assessment

• Identifikasi peluang pasar baru
• Market gap analysis
• Product-market fit analysis

Business Development Strategy Formulation

• Business growth strategy
• Revenue expansion model
• Strategic partnership opportunities

Strategic Planning Tools

• SWOT Analysis
• PESTEL Analysis
• Porter’s Five Forces
• Business Model Canvas

Sales & Market Expansion Strategy

• Market penetration strategy
• Market development strategy
• Product diversification strategy

Pricing Strategy & Value Proposition

• Pricing analysis
• Value proposition development
• Positioning strategy

Action Plan Development

• KPI for business development
• Strategic implementation roadmap
• Monitoring and evaluation framework

Case Study & Business Simulation

• Analisis studi kasus market expansion
• Business development strategy simulation
• Group presentation and discussion

Form Pre-Registrasi

	Data Materi Training
Topik Training	: Market Analysis & Business Development Strategy
Link
*Jumlah Peserta	Estimasi Jumlah Peserta yang di ajukan
*Nama Peserta Yang Didaftarkan
	Personal Data
*Nama
*Jabatan	Jabatan/Divisi/Departement
*Nama Perusahaan
*Alamat Perusahaan
*Email Perusahaan
*Email Alternatif	eg: gmail, yahoo, hotmail
*Telepon Kantor
Ekstensi
*Handphone
	* Harus di isi